The energy transition isn’t just about technology – it’s about people. EY’s research shows consumers are becoming “omnisumers” who actively participate across multiple energy solutions and expect effortless, sophisticated experiences ey. With 86% interested in self-generation and only 58% satisfied with current service ease ey, there’s a massive opportunity for intelligent energy management platforms. KIT-WISe addresses this gap by giving consumers the real-time insights and control they’re demanding, while helping energy providers deliver the seamless digital experience that drives satisfaction.
The Consumer-Driven Energy Transition: Six Strategic Imperatives
EY’s global survey of 34,000 energy consumers across 17 countries reveals that people, not just technology, are at the heart of the energy transition. Consumers are evolving into “omnisumers” – active participants in a dynamic energy ecosystem who engage across multiple places, solutions and providers, demanding simple yet sophisticated end-to-end experiences
The rise of the “omnisumer” gives energy providers an opportunity to differentiate by creating a seamless, sophisticated customer experience.
Greg Guthridge EY Global Energy & Resources Customer Experience Transformation Leader
The Six Strategic Imperatives for Energy Providers:
- Effortless Engagement – Effort is the biggest experience-related determinant of customer satisfaction (explaining 90% of overall service satisfaction), yet only 58% of customers are satisfied with the ease of their energy experience ey
- Operational Agility – Adopt “eliminate, simplify and streamline” as the mantra, enabling faster responses to rapidly changing consumer needs
- Digital Enablement – Consumers prefer digital for 8 out of 10 interactions, with 67% of Boomers using digital channels compared to just 56% of Gen Z ey, but they still want human support for complex issues
- Adaptive Workforce – Organizations with top-quartile employee experience are twice as innovative, 25% more profitable, and achieve double the net promoter score ey
- Innovative Growth – 50% of consumers would turn to energy providers first to buy new energy solutions, with 86% interested in self-generation and 26% considering purchasing within three years ey
- Sustainable Enterprise – 36% of consumers are willing to pay more for sustainable products, but only 54% are satisfied with currently offered sustainable solutions ey
Key Consumer Insights:
- 25% of consumers are considering purchasing electric vehicles in the next three years ey
- 64% of consumers working from home check their energy consumption at least once a month (12% higher than average) ey
- Consumers want solutions that save money, time, AND the planet
Relevance to KIT-WISe: These findings validate our intelligent electrical platform approach. By providing real-time energy insights through smart breakers and device fingerprinting, we’re enabling the “effortless engagement” and “digital enablement” that modern omnisumers demand. Our technology empowers consumers to actively manage their energy consumption while supporting providers in delivering the sophisticated, data-driven experiences today’s market requires.
Relevance to KIT-WISe:
These findings validate our intelligent electrical platform approach. By providing real-time energy insights through smart breakers and device fingerprinting, we’re enabling the “effortless engagement” and “digital enablement” that modern omnisumers demand. Our technology empowers consumers to actively manage their energy consumption while supporting providers in delivering the sophisticated, data-driven experiences today’s market requires.
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